Finding patterns. Building systems. Creating momentum.Connecting the dots.
Digital strategy, product, & customer experience
across the platforms, processes and teams that make it happen.
WHAT I BRING TO THE TABLE
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STRATEGY
Finding the opportunity, defining the vision, and turning complexity into a clear path forward.
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EXPERIENCE
Connecting customer needs across journeys, content, channels, and digital experiences.
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SYSTEMS
Making the platforms, processes, data, and teams behind the experience actually work together.
A few places I’ve connected the dots.
EXPERIENCE
PLATFORMS & TECHNOLOGY
Acquia DAM · Adobe · Lytics CDP · Salesforce CRM · Salsify PIM · Sitecore CMS · Workfront
A little more behind the work…Work and Thinking
Stories, lessons, and ideas from the work I’ve done across digital strategy, product, customer experience, and the systems that connect them.
FIRST-PARTY DATA + CUSTOMER STRATEGY
BUILDING A VALUE EXCHANGE, NOT JUST A DATABASE
Testing what customers were willing to share, what we could offer in return, and how those interactions could build more useful customer profiles over time with Nadiya × Schwartz.
SYSTEMS + PROCESS
BUILDING THE PLAYBOOK WHEN ONE DOESN’T EXIST
Turning ambiguity into structure by finding patterns, defining the process, and building a path teams can actually follow.
PLATFORMS + ADOPTION
LAUNCHING THE PLATFORM ISN’T THE FINISH LINE
Why successful digital products depend on adoption, feedback, and the people closest to the work, not just the technology behind them.
Need another perspective?LET'S START WITH A CONVERSATION.
Sometimes you don’t need a full engagement. You just need someone to talk it through with. Book a free 30-minute working session and bring me whatever you’re wrestling with — a platform implementation, a process that isn’t working, an idea you’re trying to shape, or a problem you can’t quite untangle.
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There’s usually a pattern hiding in the complexity. Let’s find it, connect the dots, and build a path from where you are to where you want to go.
